A properly designed website has the power to impress, engage, inspire, and motivate your visitor to take action and contact you. It should reflect your mission, and convey the true nature of your business - the healing techniques, the welcoming of your team, and the love behind what you do. |
While most other web designers are limited to creating only the physical appearance, at Synergy Wellness Marketing, we believe that a compelling and professional presentation needs to be complemented by a powerful machine "under the hood." In other words, you need to have a turbocharged engine if you want to get found prominently by Google and the search engines. The more visible you are in the search engines (or advertisements), the higher percentage of prospective patients can find you as well. Just like a freeway, you want traffic to your site.
Once the visitor arrives on your site, they want quick answers to a few questions. The goal is to present a powerful combination of words and pictures that is in alignment with their idea of a practitioner that will solve their problem. This psychological transition from "possibly interested" to a mindset of "I need to call these people" is called conversion. We believe that all of these visual, mechanical, and psychological components go hand in hand when building and/or optimizing websites that get the results you want. |
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Style |
We design a variety of attractive and results-driven websites for all types of health and wellness businesses (including the one you're viewing now).
We can build in any style that you like, though our personal style is "a warm zen," with tasteful color and photos, and enough space to allow the words to "breathe" and the message to be retained. The projects below are from various niches, and were completed before the dedication to health and wellness. Of course, all the tactics as described above are similar, regardless of industry, but wellness sites are even more fun to build! |
"Creative Healing Solutions" - Naturopath Dr. Roxy Strand
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"Tinnitus & Hearing Center of Arizona" - Audiologist and Tinnitus Specialist
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"Encore By Tollberg Homes" - Luxury Home Builder
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"Elevation Sight & Sound" - High-End Audio Dealer/Consultant |
A recent site we're building - "The WELL"
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"Tollberg Homes" - High-End Home Builder
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Mobile-Optimized Website Design Your site needs to look great and navigate easily on phones and tablets, since more people search on mobile devices than desktop computers. Even Google has announced that they now prioritize mobile-friendly sites in the search results. |
Strong Content Also known as "copywriting," the words on your page need to speak to the hearts and minds of your prospects, as well as contain commonly used keywords that they might use in order to find your site. |
Built-In Search Engine Optimization (SEO) It takes more than a nice looking site to get customers. Our site designs are built with SEO foundations - meaning core keywords, proper Header tags, Meta Descriptions/Titles, alt tags, fast load speed, SSL, etc. - all of which help Google and the search engines find you. Of course, there's more involved if you want to rank higher than your competition, but a solid foundation is more than most designers know how to do. |
Call-To-Action Lead your prospects into taking action with effective call-to-action content or "call now" buttons. Rather than just words on a page that lead to a dead end, we guide the user into an action - whether that's to schedule an appointment, sign up for your newsletter, or call for more information. It's engagement that makes a big difference in converting leads to appointments. |